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When Gretchen set up the Centre nearly 15 years ago she knew that it
would never be sustained by what the people of West Cumbria
could pay, especially as her avowed intent - from which she has never
swerved -
was to treat everyone who came to her for help irrespective
of whether they could pay her or not. She therefore set about making
up the shortfall
elsewhere - chiefly from charitable trusts and other grant-giving
bodies. For over 10 years, we have spent literally hundreds (possibly
thousands)
of hours pursuing funding all over the country in order
to keep the Centre's doors open. Unfortunately however, even the most
generous charitable
trusts will only support you for just so long … and most of the
local funding bodies (with a handful of honourable exceptions)
have never wanted to know about us. Thus, in the summer of last year,
we had to
face the fact that if we didn't find some funding from
somewhere fast, we would have to close at the end of the financial year
- March 2004.
Self-evidently, we are still here. In spite of
the expense of moving to the Chase and in spite of the still-parlous
state of the stock market (upon which so much charitable
funding depends) we have
hung on by our fingernails. This has basically been achieved
through working ourselves to a near standstill, but
the result is that we have,
with care, sufficient in the sinking fund to see us through
to March 2005.
We have exhaustively explored new funding
avenues - bringing in a good friend who has an excellent
consultancy track
record, taking advice from a staunch supporter in the
local charitable funding sector
- to little avail. Both our advisers were astounded when
they found out how many charitable trusts and grant-giving
bodies we'd approached over
the years. They didn't think they could do anything for
us that we hadn't already done for ourselves, but they
nevertheless managed to identify
a few channels we hadn't tried, and we patiently went
through all the familiar hoops. Virtually nothing. They
were bemused by our failure to
secure any funding at all except for one modest (but gratefully
received) grant from local industry. On paper, we fitted
all the criteria. On the
telephone, people assured us that we were just exactly
the sort of project the funding in question was designed
for. But - when push came to shove
- our face just didn't fit. Ironically, the excellent
research results recently published in international journals
only seems to have made
matters worse. I think we can be excused for getting paranoid.
Finally,
completely knackered (and - probably more to the point
- as mad as wet cats) Gretchen and I decided
to give up grovelling for money as a hobby and do something
more creative.
Thus was born our website - www.cccare.org -
a four month long labour (mostly of love - although sometimes you wouldn't
have believed it if you'd heard the language issuing
from
my side of the computer monitor)
which has just come to fruition. It is being launched
this month with a national press campaign that is already
beginning to show results.
The aim of the website and the campaign is to advertise
the Centre and what it has to offer to a national and
international audience - to people who can afford to pay
the £45.00
per hour that it actually costs us to keep the doors open.
In addition, we are asking our existing clients to do
two things for us:
(1) If (and ONLY "if") they can do so without causing themselves
hardship, pay us a little more than they have been doing for treatment.
We're not asking for the full whack (although, of course, it would be
very gratefully received) - any increase at all would be a huge help.
(2) If they can, run a fundraising event - of any type
or size whatsoever. How's this for a wizard wheeze, for instance? If
you have children or know children, bribe them into a sponsored "Statue" event.
Get people to sponsor them for sitting absolutely still and quiet for
as long as they can. Now, doesn't THAT appeal as an idea?
We can't do any of the organizing - because we have pared our administrative
costs to the bone and we simply don't have the time or
manpower - but we'll happily provide the clerical back-up (sponsor forms,
advertising
blurb, posters) and the publicity machinery.
The money raised through fundraising events will go directly
into the Sheila Robinson Memorial Fund - to pay for local
people who can't pay for themselves.
In this way we hope to be able both to stay open and stay
as a charity … STILL holding to Gretchen's original vision - to
treat everyone who comes to us for help, irrespective
of financial standing, religious belief, gender, race or any other discriminatory
category you
care to throw into the ring.
We expected at least some adverse reaction to our plans
from our friends, clients and supporters - and that was
a major cause of concern for us - but happily there has
been virtually none to date … and
what little there has been (mostly filtering back to us through the grapevine)
has been as a result of either naivety about the way the world works,
or simple misinformation. The vast majority of people are supporting
us unreservedly and enthusiastically and we are very hopeful that this
new direction will work - AND give us a degree of independence we've
never enjoyed before. Already, because people have increased what they
pay - our financial situation is steadying a little and our month-on-month
figures are looking healthier than at this time last year.
What will this mean - practically - for the Centre and its clients and
supporters? Well - you're looking at one direct result of our lengthy
deliberations about our future. We decided to cut back the Newsletter
to two a year - but make it twice as long to compensate. We did consider
charging a nominal amount for it, but after much conscience-searching
(about - ooh - 30 seconds-worth), we decided that it would probably be
a counter-productive move (not to mention looking really, really grabby
and unladylike). IF, however, you'd LIKE to contribute towards the cost
of the Newsletter, we wouldn't send your money back. (Refunds Aren't
Us.)
Other than that, nothing much else should change - on the surface, at least.
The whole object of the exercise is to keep the Centre in West Cumbria, helping
those it was originally intended for - the people of West Cumbria. No-one who
needs our help will be turned away because they can't pay.
How you can help:
- By a donation -either to the general running expenses of the Centre
or to the Sheila Robinson Memorial Fund.
Donations can either be made by cheque, charity cheque
or in cash using the enclosed form, or - get this (pause
for drum-roll) ... over the Internet. If you have an Internet connection
and a UK credit
or debit card (or a PayPal account), just go to our
website, click on "Donations" and
in the drop-down menu, choose "Introduction". On that page,
you will find a PayPal button and a Nochex button. If you're registered
with either PayPal or Nochex you won't need me to tell you what to do.
If you're NOT … just click on the Nochex button and follow the
very simple instructions. You can donate up to £100.00 a day
(she said, cheekily) direct to the Centre without having to register
with
Nochex.
If you don't have an Internet connection, but would like to pay by credit
or debit card, we can do it for you. Just 'phone us with your card details
and
we'll do the rest.
- By setting up a regular standing order to the Centre. Standing
orders are a particularly effective way of donating
to the Centre because they give
us a steady and reliable income and enable us to plan ahead more accurately.
- By becoming a Friend of the Centre. The major advantage (or possibly
disadvantage, depending on how you feel about my deathless
prose) is that you receive
a Newsletter six times a year keeping you up-to-date on what's happening
-
progress, non-progress,
fund-raising events, news, hatchings matchings and dispatchings …
- If
you're a tax-payer (and you haven't already done so), by signing a
Gift Aid Declaration which will enable us to reclaim
the tax on any donations
you make to the Centre - either to The Sheila Fund, for General Running
Expenses
or as a Friends subscription.
- By baking for us for the Christmas Fair.
(Ah-ha! The first mention of the dreaded CF … and not the
last.)
- By offering your help at the Christmas Fair (see … there
it is again …).
- By buying one or more of the many utterly irresistible
goodies on offer in this Newsletter. Do your Christmas
shopping early. Do it HERE. Do
it NOW.
- By buying a raffle ticket. Oodles of totally fabulous prizes.
Honestly.
- By donating a raffle prize.
- By sending us your jumble. And thereby
hangs a tale … Instead of selling
our junk on White Elephant stalls and at car boot sales, we've taken
to selling it over the Internet - on eBay, the massive
internet auction site. We started
in earnest in April and in five-and-a-bit months, have made nearly £900.00.
The thing is, you see, there is NOTHING so fascinating as other people's
junk … and
it's absolutely jaw-dropping how much folk will pay to acquire it.
So - throw nothing out. Give it to us. What isn't good for eBay will
go down the car boot/white
elephant channel … Nothing is ever wasted.
- By buying from our
eBay site. To find it - just go to our website and click on "Donations" -
then from the drop-down menu select "Purchase
from our eBay account".
- If you have a website of your own - by linking to ours. We will
be happy to return the favour - and you'll be keeping some
interesting company …
There is (or should be, which is, of course, an entirely different thing)
the usual all-purpose form with this Newsletter so that you can do most
of the foregoing without stirring from your armchair, but you'll also
find a Standing Order form, Friends
application and other bits and bobs
on the website. We're nothing if not adaptable.
Forthcoming events:
Only one, basically … THE CHRISTMAS FAIR. Faithful and attentive
readers will remember that we cancelled 2003's when we somewhat unexpectedly
found ourselves moving house at the end of the year. Although I can't,
with my hand on my heart, claim that peace and serenity have settled
over this organization like a soggy blanket, we are just a hiccup more
in charge of our own affairs this year, so we thought we'd reinstate
it. If you have nothing better to do on Saturday, November the
27th make
your way along to The United Reformed Church, Main Street, Cockermouth and see for yourself how much Gretchen and I have aged in the last 12
months … All the usual attractions will be present and correct … raffle,
tombola, cake stall, white elephant, book stall, cards, crafts … along
with home-made refreshments all day and live music … (if, that
is, I remember to ASK anyone to provide the live music… harrumph).
Thanks yous: There are many people to thank for fundraising efforts
over the months since the last Newsletter …
Anthony Payne - Debonair Question Master extraordinaire - for the ridiculously
entertaining Quiz Night at the Bridge Inn at Santon Bridge. (Won by the
Owlies, but only because Tony Warburton has the sort of sporting knowledge
that is obtained by vegging out in front of a TV more than can possibly
be healthy for you). Thanks too, to John and Lesley for donating the
room for the night free of charge
Rod Willett and The Rotary Club of Whitehaven Castle for yomping 25
miles of Hadrian's Wall for us one weekend and raising £1,000.00
in the process.
Andrew Easterby for somehow finding the time and energy
in between running a farm and being a father to train for and run in
The Great Manchester Run on our behalf.
Joseph Kendall - a gentleman of maturer years, shall we say - who decided
that cycling over the Whinlatter, Newlands and Honister Passes was a
wizard fundraising wheeze. He lived to tell the tale, did it in 5-and-a-half
hours and is, even as I type, collecting in money from people who never
thought they'd have to pay up - except possibly to his estate.
FOR SALE:
2005 Calendars: Yes - we're in production again …. six more striking
lakeland views, good quality paper, lots of space for notes and a snip
at £6.00 including postage and packing.
Annual Christmas Quiz: This year, in response to poison pen letters,
half bricks through the window and other subtle hints, we are trying
something new. Last year, in my single-minded determination not to let
a clique of steely-eyed fanatics get the better of me, I made the quiz
a leedle bit too difficult for ordinary human beings (ie: all those who
don't have heads stuffed full of the most useless know-ledge on the planet).
I know, however, that an unhinged minority look forward to having their
brains boiled …. so, this year we're producing two quizzes. One
will be an ordinary Trivia Quiz - 100 fun questions that most people
can answer without losing their sanity in the process. The winner will
be the first correct entry drawn on the closing date. The other I have
christened "Abandon Hope" … 50 of the nastiest questions
ever to have appeared in a family publication. The winner will be the
person who gets the most right. Both cost £1.00. Do one, both (or
neither …).
The Long and Winding Road: In 2005 the Centre will publish the complete
set of Centre Newsletters from 1993 to 2003, covering - neatly enough
- the "Knott End" years. Together they form an vivid chronicle
of an extraordinary organization which defied the odds. The Newsletters
will be linked by a commentary penned by yours truly and will cost £5.00
including postage and packing. Pre-order your copy now.
It only remains for us to thank you for all your help and support over
past year and to be among the first to wish you a peaceful and restful
festive season.
See you in Spring 2005.
MKB/14.9.04
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